Keep in mind that colors will not look the same on digital, reproduc under an rgb color mode, as print on a printing system, under a cmyk color mode. If you still have doubts and do not fully understand the color modes, you can take a look at the following article: rgb and cmyk: what…
On the other hand, a bad choice can weigh on our composition and contribute to visually disconnect our viewer. What is a color palette? A color palette is a set of colors. Or of different shades, which have been harmoniously select to be us under a common objective. Like an illustration, a graphic composition or…
Request a well-develop briefing and if you want to give your monogram more meaning, help yourself with the psychology of shape, color or typographic psychology. And remember, in addition to these 7 tips, ideally your monogram should also have the 7 characteristics of a good logo mention above. In the end, the purpose of the…
Balance and balance letters and monograms 5. Watch the order of characters in monograms. Pay close attention to the reading order. The composition that we work on must guarantee the reading of the characters in the correct order. Here we can make use of the visual hierarchy or location, considering that we read from left…
Symmetrical shap letters there are pairs of letters or numbers that could make it easier for us to create a more original monogram, such as, for example, letters that are symmetrical or quasi-symmetrical in shape. Such a while on other occasions we can find couples or trios with whom it does not seem there is…
Remember, the monogram cannot be our only consideration, but rather a solution for the corporate identity that we have arriv at after the result of an investigation. As we have just seen, they can be quite effective to express or evoke some concepts such as history, tradition, luxury or craftsmanship, so they can be a…
If you look at the first version of the monogram, it had a certain warlike air, and throughout its evolution the essence of the monogram has been maintain until reaching the present version today. Another example of a monogram that i couldn’t fail to mention is tolkien’s monogram. If you have read any of his…
If you are looking to make an impact, bet on being original and looking for a creative way to present. The information, but remember, we are looking to create a clear and easy-to-understand visual structure. Before we break the rules, we ne to know them. Take charge of your design and always work on the…
These laws help us make sense of information and minimize the chances of reading error. Therefore, many can help us to group elements within the same hierarchical level and it will never hurt for us to know them. Remember, that disorder or misalign designs can confuse the viewer. On the other hand, if we talk…
This is how they began to include the initials of their names to their properties. The system was evolving going on to be adopt by companies, to give rise to the commercial panorama that we know today. Ancient greek coins with monograms ancient greek coins with monograms monograms have been in use for centuries. To…
Space in the visual hierarchy now, thanks to space, we can make use of the proximity principle, one of the 6 design principles and law of the gestalt theory, which every graphic designer should know… But, do you remember what the main idea that this principle exposes? Well, it exposes that the viewer’s gaze will…
Three levels of typographic hierarchy the font on the other hand we should also address the font. I’m talking about the look of the typography, and how it contrasts with the rest of the content. Although the typographic hierarchy helps us to organize our composition and clarify the reading order, the choice of the font…
Copyright by B2B Lead
