Defining strategic models is particularly helpful for new products, but for more mature organizations, they are also a good way to verify and improve products over time. Positioning is where you clarify the market problems solved by products and make them stand out in competition. Similarly, you can choose from a self-defined template or add your own template. Market Market is where you build roles and competitors.
There are 2 ways to install templates
Through the role, you can create detailed information representing the buyer or user of the special data product. Once you decide which data to capture, you can reorder the layout and add your own self-defined field. Linking the role configuration file directly to the function, you can share your insights with other cross-functional teams （ such as sales and marketing ）.
If you choose a theme or template
Next, track your competitors and capture key information about them. Once the competitors are defined, you can draw them on the matrix. You can also add your own product to see how it works. The position of each competitor is related to the B2B Lead competitor’s threat scorecard, which is part of the competitor’s data. The top priority Now that your view of the market has been established, it is time to define your requirements.
