SEO is a complex and progressive strategy, and updates shouldn’t impact your rankings too much if you focus on EAT and best practices.
But as a marketer, webmaster or business owner, it’s important to track updates and report your work so you can refine your strategy and take advantage of existing opportunities.There are more and more voices that SEO is losing its importance and it is worth allocating the budget for paid advertising rather than organic promotion.
If we compare the difference in promotion five years ago and now, we can say that search engine algorithms have improved significantly and it is more difficult to get to the TOP, and the promotion of a website for 1 query has ceased to be important at all.
The last algorithm change from last year
Integrated approach is necessary: with only one promotion channel, you will not be able to take a TOP position.
Customer Ws Data focus is important: having negative reviews without any response to them damages your online reputation, which leads to a decrease in trust and a deterioration of PF.
Content for people is essential: the era of SEO websites is over, in 2021 it is very important that the user feels comfortable on the website and its content is useful to him.
Each change to Google’s algorithm allows it to learn faster and better understand users’ needs and intentions. In this way, the quality and usefulness of content, as well as the convenience of using the resources, gain key importance in the promotion of content on the Internet.
Seo is a Complex and Progressive Strategy
You can access real data for these metrics via Page Speed Insights or the full Core Web B2B Lead Vitals report in Search Console. Each of these reports includes recommendations for improving website responsiveness.
The Google Page Experience update aims to rate websites based on visitor activities. Some of the factors that influence user interaction with the site and behavioral factors within the site become validated ranking signals.
These metrics have been around for a long time, but after the update they have a greater impact on page rankings. Therefore, webmasters and website owners should double.