As mobile traffic increased in 2010, Google’s algorithm began to focus more on mobile friendliness as one of its ranking factors in 2015. A year later, mobile-first indexing was introduced, which refers to a situation where an algorithm indexes – and thus ranks – your website’s pages according to the mobile version of that content.
As of July 2019, mobile-optimized indexing has become the standard for all new sites. And as of June 2021, with the First Indexing update, it’s the default option for all sites, old and new.
Therefore, to optimize this factor, make sure your website has a responsive design, use Lazy Loading and image compression. Moreover, always manually check pop-ups and forms on your mobile phone.
Product review update April 2021
Product review update (April 2021)
The goal of Google’s Product Reviews update is to encourage people to fill out product Whatsapp Number List pages that don’t just summarize a list of items, but rather provide detailed data, insightful analysis, and original content. Therefore, to create high-quality product review content, Google recommends:
A short expert opinion on the goods;
Providing unique content that goes beyond what the manufacturer offers;
Product comparison with previous models and its alternatives;
In this way, Google encourages online stores, sellers and service providers to help consumers make wise purchasing decisions.
100% Mobile First MUM Update May 2021
Google is still making progress in the use of AI in its algorithms, and the last important B2B Lead step in this area was the update of MUM (Multitask Unified Model). This is a natural language model that is much more efficient than October 2019’s BERT (Transformer Bidirectional Encoder Representations).
With MUM, users won’t have to do a lot of searching to compare results and get more information. The technology is able to understand not only text content, but also images, videos and podcasts, thus offering more accurate answers. The technology works in 75 languages, so it can also find the right answers in languages other than the one in which the query was written.