Google is Constantly Improving. Its Algorithm to Ensure Users Are Served. The Most Accurate, Relevant and Safe Content. And every year it seems to roll out more and more updates per year.

Knowing what updates have taken place will help you understand your most important SEO requirements , improve your rankings, and understand any causes of performance changes. So today we will check what are the most important Google algorithm updates of 2021 , in chronological order.

Google Passage Ranking is a new system for assessing website content. Its task is to provide the user with an appropriate fragment of text in the search results that will immediately answer the query.

Google Passage Ranking February 2021

The Google algorithm update allows bots to index not only Whatsapp Database pages, but also their individual fragments (paragraphs, sentences). As a result, some content may partially appear at the top of search results with underlined key phrases.

Before the appearance of Google Passage, the search engine algorithm, when adding a page to the SERP, checked and evaluated all the content on it, taking into account the keyword.

The goal of updates is to respond quickly to very specific queries, rather than forcing the user to search through the entire landing page.

About This Result Update February

The essence of the change is also to help websites that have been rated poorly so far, as well B2B Lead as longreads where the information only partially matches the query. This means that Google’s algorithm has learned to classify fragments regardless of the overall content of the page.

Remember that by clearly communicating the intent of your page to users through your page title and description, you can also increase your site’s click-through rate.

This is because if your page matches their search intent, the search engine is confident that you will provide answers to your audience’s problems.