The latest version of DoubleClick ‘s email platform is Doubleclick Presents called. DARTmail 3.5 and features enhanced capabilities for direct marketers and content publishers. Among those aimed at the former are the possibility. Of segmenting clients to make e-mails increasingly directed at a specific target. Therefore, obtaining solid reports on the results and the integration of the data collected through. Therefore, the responses via e-mail. with the so-called off-line information of the company.
DoubleClick has also presented
This platform as a reliable distribution tool executive email list for publishers. With useful applications for ad management that make sending newsletters profitable. Improvements include reusable message templates, expanded. Languages for handling incoming mail (misname bypass, message forwarding, etc.), automatic list transfer, and the ability to automatically distinguish between. AOL customers by allowing them to receive the proper email format. The online marketing solutions company is pivoting its business toward email advertising distribution after selling its European media division to Adlink .
Doubleclick Presents According to a study carried out by
The company in October 2001, 88% of those B2B Lead who use the Internet. Daily purchased a product or service motivated by a promotional offer received via e-mail. DoubleClick currently has 287 clients on the Dartmail platform, which manages about 38 million addresses. You’ll be surprised at how much information you can gain by simply inserting a short survey into your communications. 8. Don’t use opaque methods to build the list. If an Internet user has heard about your company, about which he has a neutral or even positive opinion, and receives a message from you without requesting it, his perception may change for the worse. At the end of the day, you are sending spam and the point is to build an opt-in email list that can lead to a long-lasting database.
