Ever heard of ideal customer profile. Do you know the importance of taking it into account when managing your business. The ideal customer concept concerns the profile of customers with the ideal characteristics to be served effectively by your company . Understanding this concept in depth helps you plan your marketing and even your management accordingly. In English the term is known by the term ICP ( Ideal Customer Profile ). In the business world, it is considered essential for understanding. A complete strategy for business success. We prepared this post to better explain what it represents and how to define your ICP in order to adapt the planning and direction of your actions.

Difference between target audience

Knowing the concept, it is likely that you are wondering: what is the difference between ICP, target audience and persona. The three elements are closely linked, but if we have to establish a logical Cambodia Mobile Number List sequence for understanding the factors, we can differentiate them like this: Target Audience Target public is a generalist idea of ​​the public that the company hopes to reach with its actions . There are cases, depending on the company’s configuration and the list of products, in which the brand may have more than one target audience. Within a marketing perspective, it is the public that will be impacted by the announcement and availability of its products and services. Simply put, the public is the user of a given solution that the company sells.

What are the benefits of the ideal

This means that the company finds the most attractive material for that client. Adapts the language to a type with which he most identifies. Finds the most adequate channels to communicate and does not waste B2B Lead effort betting on means in which there will be no chance of desired impact is achieved. Thus, she manages to put together an ideal buying journey for each niche she wants to explore. In this way, investments have a higher return, as they are more likely to achieve the expected effect. Higher Conversion Rates If the company works its actions within the well-designed consumer journey. It increases the possibility of raising its conversion rates . Consequently, greater business opportunities are generated. Increasing the possibility of closing sales and expanding the average ticket. The ICP can also be essential to create segmentation strategies and more targeted actions, such as bases for sending marketing emails.