Heinz is a brand that seems light years away from any sense of moderation . Their products are made to be consumed in a way that is as generous as it is indulgent (and perhaps that is why they cause stains so often). For this reason, the famous ketchup brand has just launched an innovation in the Persian Gulf that promises its fans to enjoy its famous sauce (so excellent with splashes) without fear of staining their clothes.
The innovation in question is the so-called Unstainable Thobe
The category email list Thobe a version of the traditional white tunic worn. Men in the Persian Gulf region and which boasts of repelling stains. Which can be easily cleaned with a little water. This practical tunic uses nanotechnology capable of creating a protective barrier that prevents liquid from penetrating the fabric of the garment. To sell the benefits of such a wonderful invention. Which is signed by the Wunderman Thompson Dubai agency. Heinz has launched a fun spot where the protagonist tests the resistance of the garment by seasoning his hamburger with ketchup without any precautions for possible splashes.
Our idea was not to use innovation for the sake of innovatio
In order to give wings to the message B2B Lead hidden in its new campaign. Heinz also sent a batch of its tunics to the Saudi influencer Criminal so that he could test the garments in front of his followers. Aware of the importance of the tunic in Arab culture. Heinz contacted local tailors, designers and manufacturers to make his tunic (made from breathable. Stain-resistant fabric) adhere to the region’s traditional standards. Heinz thus hopes to strengthen ties with a region , the Persian Gulf. That continues to view its products as a merely secondary option compared to local sauces.
