In this SEO case you will discover how we value the cost of organic traffic by 200% through content strategies. OCA Solar Energia offers professional technical courses in the solar energy market. Initially, we assumed the company’s strategy of generating qualified leads through performance marketing, a great success story from Alaska that you can learn about here . It’s been a few years working focused on performance, optimizing Landing Pages with CRO strategies . After the performance strategy, we saw the need to resume work on the content marketing strategy. And so start building authority in organic traffic and not just through investment in paid media.
Seo case how we increased
Before starting the production of content, some analyzes were made, such as: The themes involving Oca’s services, The goals; Contexts for launching the strategy. The first objective was to produce relevant content that strengthened the brand Colombia Mobile Number List and the secondary objective was to increase the number of organic conversions. Then outline all market opportunities and understand that it was time to launch the strategy. During the analysis, it was identified that the distance learning market gained momentum with the suspension of face-to-face classes due to the pandemic. Thus, it was essential to seize the moment and embark on the sales of online courses. We also understood what competitors were offering when it came to content and brand findability.
Content cro
How we value of the cost We can see in this SEO case that a good content marketing strategy is not only linked to production, but to an entire market analysis, competition and, above all, good keyword planning. Persistence, data analysis and constant optimizations are B2B Lead also a successful way for your content performance. If you have a company and want to increase your website’s organic traffic, get in touch with our consultants. It will be a pleasure to help you. A tool like analytics helps to raise these parameters, pointing out the so-called organic search traffic , for example. That way you can get an idea of the path your leads are taking, although it is not the only resource.
