Popin’s strategy popin is a creative agency that is based on the belief in the transformative power of creativity and branded content. One of the company’s main potentials is its specialization in well-being. Their extensive experience in the health sector. Which already exceeds 15 years. Makes them a benchmark within this market. popin_ has also achieved great prestige within the industry itself. Obtaining numerous awards within the sector. Such as the Laus or Aspid awards, among others. With the aim of knowing and delving into the new features that the agency has implemented. MarketingDirecto has visited its offices in Madrid to chat with Carlos Álvaro, Head of Business.
An adaptation that starts from the idea of well-being
popin_ has carried out an adaptation top industry data process within its own vision and philosophy of the company. As well as a renewal in the management committee . With this manifesto. The agency intends to focus on a clear question: what does it mean to feel good? Defining the idea of well-being is not always easy. Since it is subject to personal interpretations. Carlos explains that, for his company, within the communication sector. Feeling good has to do with the way in which you like a brand to be communicated in a world like today’s, in which there are many channels. An accumulation of huge amount of information.
What differentiates popin as a creative agency
One of the main lines of work of an B2B Lead advertising agency is the development of creative strategies that allow defining concepts and messages that stand out and impact the consumer. At popin_ they have made a commitment to try to create a work environment in which departments can work together. «There has always been a saying in companies and that is that all profiles are multidisciplinary. Yes, we have tried to escape from stagnant organizations, where the departments are very fragmented. Sometimes it has turned out well, and other times it has gone well because not everyone adapts. We want everyone to be very united in the way we work, in making work tables and sharing that creative part,” he concludes.