Social media is a great digital marketing tool. The reason is that every day the number of active users is constantly increasing. Creating a business account on social media offers you many opportunities to reach new audiences . A properly designed strategy leads to the creation of a community around your brand. In addition, it helps to develop your relationships with your potential customers. The key to success is finding the right way to share valuable content that inspires users to follow you.
But is that all you need to stand out? Can it completely replace the possibilities offered by a website?
At we have selected the most important reasons why your business will -always- need a website.
Which social media platforms to choose?
- The largest social media social platform with 2.9 billion. users per month.
- The age of the users is between 35-70 years.
- The flow of posts is shaped according to user interests and interaction.
- There is no character limit on posts.
- Ability to fine-tune audience targeting and highly granular tracking of ad results.
- It offers the possibility of re-targeting through the Facebook Pixel – a detector of your audience’s actions – on your website or e-shop.
- Excellent communication channel with your customers both before and after the sale.
- The algorithm now has little organic growth.
- The social media social platform with 1.4 billion monthly users.
- 67% of users are 18-30 years old.
- It relies on visuals, photos and short videos or now long videos (IGTV).
- Mainly used by mobile phones.
- The flow of posts depends on the interests and interaction between users.
- Posts are limited to 2200 characters.
- The CV is limited to 150 characters.
- It has exactly the same features for advertising as Facebook.
- It shows little organic growth due to the high demand of its ads.
