Think about how much time you’ve invested in a social media platform that doesn’t actually belong to you.
Your business accounts are hosted on Instagram, Facebook, Tik Tok and Twitter like so many others. This means they could be shut down, blocked or censored at any time.
If this happens, the actions you can take are very limited and may take a long time to be evaluated and approved. For this reason, it would definitely not be good to rely and depend only on social media platforms.
Here’s a reason to design your own website! When you start a new site for your business, you own the online platform you use.
This means you will never lose your content, never worry about it being closed or blocked. Through this you will be able to share what you like.
Your website is the most powerful digital marketing tool
Both websites and social media are the most important digital marketing tools. However, one of the reasons a website excels is because it allows you to leverage the functionality of SEO.
Instagram and Facebook are a great way to share content with new audiences who might not otherwise find you . However, it is still limited to an audience that is only active on these social platforms. This puts a limit on user reach in the first place compared to search platforms like Google.
A website allows you to promote your business through SEO, copywriting and branding.
But what does SEO mean?
the optimization of your website in search engines – such as Google. It is the process of optimizing the structure, content and technical characteristics of your website, so that it is friendly to users and search engines of the internet and organic results . SEOhelps your business find customers who otherwise wouldn’t know you existed . This is especially useful for online businesses or businesses that don’t have a physical store.
SEO is not a simple matter . It develops, cultivates and improves over time and very consistently. There are so many levels of search engine optimization and different ways you can increase your website ‘s ranking in Google and other search engines.
SEO requires skill and strategy . _ Instead, much of social media marketing success depends on the popularity, metrics and algorithm of each social media platform.
