- 80 % of businesses say video has directly increased their sales.
- 84 % of consumers say their purchasing decisions were influenced by video.
- 66 % of consumers said they would prefer to watch a short video to learn about a product.
- 90 % of people cite authenticity as a factor when choosing their favorite brands. This is especially true for younger generations.
- Over of consumers want to see videos from their favorite brands.
- Video is the way consumers discover a brand.
Fortunately, it’s never too late to incorporate video into your sales strategy.
Why is video essential for your sales?
As the ‘digital world’ is so full of content, you only have a split second to impress your audience. How can you achieve this?
In order to make a purchase, your visitor wants to fully understand the value and benefits of your product. The most effective way to do this is visually, through images and videos.
All social media platforms allow you to upload videos. In e-shops you will have noticed that they offer users the possibility to browse the product through multiple images in the form of a “gallery”.
What about e-shops that add the ability to view the product in video? Their average visitor session increases by and the amount of browsing per shopping session increases by Perfect?
What types of videos can you use on social media?
There are many different ways in which you can highlight the positive features of your product. We recommend that you use a combination of different videos to engage your audience.
Customers depending on the buying stage they are in need different types of information to help them make a decision. Video helps you present the benefits of your product faster and in a more engaging way.
