Artificial intelligence technologies and User Experience Design have a common purpose: to understand human behavior to simplify the usability of digital products based on the principles of Human-centered Design .
However, it is important to start from a premise: What do users want?
The fundamental question underlying every communication and marketing project is: what do users want? The most correct and sincere answer to give is “We don’t know”.
Precisely because we don’t know we do research, precisely because we don’t know we are sincerely willing to build each project on the basis of research and data collection to investigate the real needs of users.
W hat users want
The fundamental question underlying every communication and marketing email list project is: what do users want? The most correct and sincere answer to give is “We don’t know”.
Precisely because we don’t know we do research, precisely because we don’t know we are sincerely willing to build each project on the basis of research and data collection to investigate the real needs of users.
The definition of “project”
Today it is difficult to talk about a “project”, since it is increasingly complex to outline a beginning and an end. The research activity must be B2B Lead continuous, constantly updated and must allow us to return to the work done to keep it functional to the objectives.
It is therefore important to keep up with changes, not only in objectives but also in tools and contexts.