Do you know what FLOC is It is not always easy to understand everything that permeates the marketing universe . Mainly because it is an area that lives in constant updating, since the digital transformation has brought impacts to practically all types of companies. Its dynamism, with tools emerging all the time, can create challenges in figuring out how best to manage available resources. In this sense, in addition to guaranteeing presence on Google My Business , investing in inbound, in good backlinks and content, ads such as Ads , are also a possibility to work on visibility. You may not have heard of federated learning, which is what the FLoC is all about. It impacts the cookies policy of Google Chrome, today one of the main internet browsers. Therefore, companies need to understand how it works to see what it represents. Alaska Marketing is the digital entrepreneur’s greatest partnership at all times.
What is federated learning
To begin to understand what floc is and how it works, let’s start with context. You need to understand what federated learning is . The name may sound strange, but it’s actually a way to train artificial Belgium Mobile Number List intelligence (ai) algorithms. Ai engines can construct views and analyze scenarios based on the algorithms. But they need to be trained to “learn”. Through this approach. It is possible to gain a great deal of experience in the face of a large amount of data. Continuing the scenario in explanation, we can understand the term “federated” in the sense of union. In federated learning, training algorithms needed to identify and understand patterns in browsing or using a particular application is done across multiple devices and systems using local data , without sharing.
Understand what floc is
Speaking of FLoc, let’s remember that Google Chrome launched the Privacy Sandbox, which disables external cookies when visiting websites. So, in this scenario, FLoC is an API that was developed by Google B2B Lead to work when browsing through Chrome. It will replace third-party cookies . But what is an API ? Application Programming Interface or Application Interface is a set of definitions and standards previously interpreted and memorized, to be used in the integration of resources and software. By set we mean a series of routines “learned” by these programs so that applications can be executed automatically. In this way, they improve the user experience , as they are able to offer pre-made options to anyone using a certain app or website, making their search and life easier.
