Consider how salespeople deal with objections from prospects: Many people raise “front-door” objections that may or may not be legitimate concerns simply because they don’t like being “sold to.” Be ready to make your customers’ lives easier with real solutions The most important bas on what they’re actually saying, not what you think they’re saying.” Jonathan Zacks Jonathan Zacks Jonathan is the Chief Marketing Officer of GoReminders , a schuling and communications platform that helps businesses increase revenue and ruce wast time by eliminating no-show appointments.

Do this during the unsubscribing process

My top advice for businesses struggling to lower Asia email list customer churn is to talk to customers who cancel or stop doing business with you . There’s no ne to “talk” to the person – just find a way to get the reason for cancellation from unsubscribing customers, whether through an automat survey, live chat, phone call, or any other means. Do this during the unsubscribing process; otherwise , it will be almost impossible to get a response from the customer after they unsubscribe.

This is only applicable if the customer is abandoning

Getting the reason for cancellation will help The most important you in two crucial ways. First, you will have the opportunity to fix the issue that is causing the churn and potentially keep them as a customer, thus immiately lowering the churn. This is only applicable if the  B2B Lead customer is abandoning for a reason you can address. For example, a customer who wants a specific feature that they think you don’t have, but you actually have that feature and they weren’t aware of it. Second, you can gain valuable product insights from customers who abandon your business.