In the era we live in, purchasing a product or service is no longer a linear and predictable process. In the field of digital marketing, the vision of a non-linear funnel represented by new models capable of better describing a user’s buyer journey, from the awareness phase to the purchase phase, is now consolidated.
How multichannel strategies are developed
This new approach to the target requires companies and communication professionals to develop strategies asia email list that effectively and in a virtuous way integrate a plurality of proprietary and third-party touch points, in order to attract the attention of the public segment of interest.
It is necessary to keep the target engaged by offering content and information of interest to them until they are encouraged to convert.
The advantage of structuring a communication and engagement strategy based on the use of digital channels is mainly based on 4 key elements:
Focus on potential consumers
For example, advertisers can select specific product categories, such as office supplies, industrial equipment, or business software, to display ads only to those who search for or purchase those products. Additionally, Amazon Ads allows advertisers to use personalized contact data to reach existing or potential customers. This can be particularly beneficial in the B2B context, B2B Lead where long-lasting business relationships are key. Advertisers can upload lists of email addresses or account numbers to reach specific customers or business accounts. “Click here and immediately download the free Inside ebook and discover the essential tools for an effective Data Driven strategy.
