One of the benefits of partnering with Campaign Monitor by Marigold is having access to experts across all areas of marketing. So we thought we’d chat to Marigold Art Directors, Noelle and Meghan, to get insight into the design process they undertake when designing an email. From selecting a layout to choosing an image, read their tips for designing an engaging and responsive email.
At the beginning of an email design project
At the beginning of an email design project, while it’s tempting to dive right into the design process, I take a moment to reflect on the fundamental purpose of design: effective communication. So, the first thing I do is make sure I fully grasp the email’s primary goal and have a discussion africa email list about how we’ll measure its success. It’s important to be on the same page with our marketing team because that sets the stage for evaluating what works, what doesn’t, and what we can do better next time. By starting with a clear understanding of the goal, we lay a solid foundation for the project and open the doors to future improvements.
As a designer in the Professional Services team
As a designer in the Professional Services team, tasked with bringing to life our customers’ marketing strategy, it’s essential for me to understand B2B Lead the goals and brand aesthetic of each client before starting an email design project. To kick things off I always meet with the client to understand their business and brief myself on the “why” behind the project. Knowing why it’s important to the brand to relay the message and why this information is relevant to subscribers can help drive the focus of the design.