In graphic design, we will consider two distinct factors: typography hierarchy and font. We’ll review them in more detail so you can get to know them better. Typographic Hierarchy in Visual Hierarchy In any composition that uses typography, we will use typographic hierarchy because it will allow us to establish the correct visual hierarchy, which will organize our composition and clarify the reading order. Typographic hierarchy is usually divid into three levels: the main level, which contains the heading; the second level, which includes subheadings and small text blocks; and the third level, which includes the main text of the design.

Three Levels of Typographic Hierarchy

Fonts On the other hand, we should also address fonts. I’m talking about how the typography looks, and how it compares to other content. While typographic hierarchy helps us organize our compositions and clarify the reading order, the choice of font Bulk SMS Portugal will help our composition embody style, typographic personality, and achieve contrast with other elements. Fonts and their contrast also affect graphic hierarchy. We can combine different fonts that help us set letter or line spacing, or we can also take advantage of other qualities, such as typographic variables such as size or thickness or weight.

For those  who don’t know typographic

Variables are different options that we can find within the same font family. Format modification. They affect the thickness of lines, the width or scale of characters, and the slope of the vertical axis of characters in the same font family. Example of Typographic Weight Variables So we don’t always ne to use different fonts to achieve the B2B Lead correct visual hierarchy due to typographic variables font family. I’ve mention this in previous videos or articles, but looking at written mia and magazines is a good exercise to learn how to apply the correct hierarchy, and to train the eye a bit. When looking at written mia, we notice many elements vying for the reader’s attention.