Of course, it is important that we always study the scalability of the logo. Remember that a good logo must be reproducible at any size and adaptable to various formats. And we can’t forget about readability. Therefore if we make use of negative space, nor the legibility of the logo […]
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We are talking about a visual tool that we will be able to use to communicate with our audience. With the advent of digital images we can finally adjust them technically to our nes. But in order to adapt them to what we ne, we must first understand how digital […]
Figure and ground principle figure and ground principle according to gestalt theory negative space in logo design designing a logo that uses negative space correctly can help make it impactful, attention-grabbing, and more memorable. When done right, this space adds more depth and perspective to the brand’s logo. Negative space […]
Our minds match the visual stimuli we’re looking at with the familiar patterns stor in our memory to fill in the gaps. Here below we can see some examples that well represent the key idea of reification. In each of these three figures, our mind builds new shapes in negative […]
Thanks to space, we will be able to create the visual essence and dynamism of a composition. Positive space and negative space we can find two different types of space, positive space and negative space. In graphic design we make use of these two spaces to generate a focal point, […]
Also, if us strategically it can be a very imaginative way to add meaning to logos. Taking advantage of negative space is not impossible, but it does require some training of the eye and a lot of inspiration. We are going to ne to carry out a preliminary reflection and […]
However, the readability that can be obtain with this type of font is somewhat poorer. They can convey a lack of care or disinterest in design. Therefore, think carefully when to use this type of font. A little common sense with typefaces mastering the personality of typefaces isn’t really a […]
The highest weights or thicknesses are especially suitable for hitting from headlines. From the point of view of typographic psychology, sans serif typefaces evoke modernity, strength, dynamism, security, neutrality and simplicity. Through this typographic style, the message is deliver simply and directly. Among the best-known sans-serif font families we can […]
Therefore, choosing poorly can confuse our audience quite a bit. To avoid this mistake, it is best to use common sense. Typographic psychology according to the typography the emotions that fonts can evoke in us are not going to be the same if we talk about a serif font than […]
All fonts have their own personality and can evoke emotions. It is what is known as typographic psychology or personality of typography. Their shape and style directly affect how we perceive them. All this is closely relat to the psychology of form. For this reason, it is important that as […]
