The colors of the chromatic circle can also be divid by their temperature, speaking of warm colors or cold colors. We will be able to make use of this division because the cold colors and the warm colors have a lot of contrast. The color temperature. Warm colors vs cold colors of course, make use…
We will make use of them to influence perception. We talk about size, color (or contrast), typography, space and composition. How size can help visual hierarchy i. Size increase the dimensions of an element or its scale, that is, its size in relation to other elements in the composition, it is one of the most…
Get ready to practice! The best way to get better at combining fonts is with practice. Visual hierarchy is part of all good design. Thanks to it we will be able to guide the eye of the beholder, clarifying. What is the most and least important of our piece. And we ne to make it…
It is that typography helps us create an environment before users have even begun to read a single word. We are going to come across more serious, informal, cheerful, elegant fonts. For this reason, when matching typefaces we are going to ne to make sure that their personalities are consistent with the message we are…
How have you solv the bottom buttonhole of the letter g? Is the lower end of the letter E more clos or open? Look at the structure is it more dynamic? maybe more geometric? We will try to find that the structure and opening of both fonts. Ideally, despite the fact that we are looking…
This horizontal line contributes a lot to maintaining the continuity between the words, speing up the reading of the text. Of course, they are ideal for texts of at least 10-12 points. On the other hand, sans-serif typefaces, As they do not have auctions, they can be a great option for even smaller texts, for…
As I mention before, if you want to learn more about visual hierarchy it may help to take a quick look at magazines and newspapers. You will verify that there is a visual contrast between headlines, subtitles and paragraph texts and that the most important thing always has a larger size and contrast. So when…
Have you ever wonder which criterion governs the most when combining fonts in the newspapers, magazines or web pages that you consult the most? Come on, take 5 minutes and calmly review the options they opt for. On the other hand, getting into the habit of observing which options have been us when you see…
Something as simple as combining typefaces can give away less-experienc designers. It may seem trivial to you, but it has its trick. Knowing a series of practical tips can help us gain more agility and save us some time. Before we get further into the article, I’m assuming you’re familiar with the 4 main font…
Choosing the best font for a graphic project can be tricky. Typography is a critical part of the process of creating any logo or visual identity for a brand. Along with the color palette, the type of font we choose can help us convey a certain personality and better business vision. Fonts can express emotion…
When to use monospac fonts? As i just explain to you, monospac fonts serve a specific purpose. Inde, at least until recently, they were not ideal typefaces to use as part of a brand’s branding or visual identity. In recent years, due to the order in which monospac fonts are transmitt, some typographic studies have…
Also, they may have different character widths, as is the case with the fonts you’re reading in this article right now. Consider the space that the letter “i” can occupy relative to the letter “m”. These fonts are call proportional or variable width fonts, and as we just saw, characters can contain different widths. While…
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