The composition we make must ensure that the words are read in the correct order. Here we can take advantage of visual hierarchy or position, taking into account that we read from left to right. Never sacrifice correct reading order for aesthetic reasons. The order and letters must remain recognizable so that the monogram can…
Symmetrically shap letters Some letter or number pairs allow us to more easily create more original letter combinations, such as symmetrically or quasi-symmetrically shap letterset while in other cases we may find couples or trios that seem to have no obvious solution. It is in these situations that we have to rack our brains to…
Keep in mind that monograms were not our only consideration, but rather our solution to the corporate identity following the findings. As we have just seen, they can be very effective in expressing or evoking concepts such as history, tradition, luxury or craftsmanship, so they may be a very suitable solution for companies that want…
Its logo has been part of its identity since its founding in Nazi Germany in 1937. If you look at the first version of the monogram, it had a certain belligerence to it, and throughout its evolution, the essence of the monogram has been preserv until today’s version. Another example of monograms that I cannot…
Logo Droors Clothing A Little History of Monograms Since ancient times, humans have had a great ne to mark ownership or authorship of the elements they create. To prove ownership, a brand or symbol is us. That’s how they start including their initials in their properties. The system continu to evolve and be adopt by…
This may seem very basic to you, but this will allow us to figure out how to arrange the elements in the composition, the size of each element, the space around it, its color, or where to establish the first focal point. If you want to make an impact, bet on originality and find a…
Composition in Visual Hierarchy If we apply it to arrangement or composition, we can intentionally disrupt balance, order, or alignment when we seek to emphasize particular elements. Break the pattern, build focus Do you know the Gestalt laws? Many of these laws or principles show how the arrangement of visual elements in a composition directly…
In graphic design, we will consider two distinct factors: typography hierarchy and font. We’ll review them in more detail so you can get to know them better. Typographic Hierarchy in Visual Hierarchy In any composition that uses typography, we will use typographic hierarchy because it will allow us to establish the correct visual hierarchy, which…
We’ll see very original and clever examples from our itors. Check for yourself that there is sufficient visual contrast between headings, subheadings, and paragraph text, and that the most important elements are the ones with the greatest size and contrast. Four element that guarantees the order and reading of any composition. Allowing space around an…
Therefore, these elements will be at the lower levels of our visual hierarchy. So, with the help of size, we can create a logical reading order for the user when processing all information, from largest element to smallest element. two. Color (or Contrast) When us correctly, color also grabs our attention, but why? Is there…
In this article I explain this to you and include a video from my. YouTube channel with more examples and instructions. Don’t forget to tell me your thoughts below (from the comments section). Table of Contents What is Visual Hierarchy? Resources for Establishing Correct Visual Hierarchy in Graphic Design. Dimensions Color (or Contrast) Typography Space…
Or even, if the fonts are inde different, you’re bound to get a perfectly acceptable result. Some Great Typeface Pairs Since the best way to learn is by observation. Here are some well-known typeface pairs that you can always use. Remember, all are free and you can download them from Google Fonts. Tools for Combining…
