Keep in mind that colors will not look the same on digital, reproduc under an rgb color mode, as print on a printing system, under a cmyk color mode. If you still have doubts and do not fully understand the color modes, you can take a look at the following article: rgb and cmyk: what they are and when to use each color mode. Color palettes in corporate visual identity when developing a visual identity for a company, the choice of what is call “corporate color” plays a very important role. I’m talking about the color to which the brand will be immiately associat by any client.

So as not to overshadow the corporate

The company will work to position itself in the head of the client under that color. Surely when you think of coca-cola, banco santander or nintendo the same color comes to mind, right? This main color will normally be accompani by another series of secondary colors that seek to “complement” and support this main color. The normal thing is that the Bulk SMS Cambodia secondary colors appear to a lesser extent in the company’s communications, color at any time. That is why secondary colors can fulfill a more aesthetic than emotional function, unlike the main color. The corporate color palette of a company will be form by the sum of the main color and the secondary colors.

How to choose the perfect color palette

If you are a reader of the blog, or even a fleeting viewer of my youtube channel, surely by now you will be very clear that color can evoke concepts or sensations. Main color and the psychology of color when developing a perfect color palette for a B2B Lead visual identity, the first thing we ne to do is choose the main color of the project. To achieve this, i would recommend that you always make use of color psychology, also known as chromatic psychology. The psychology of color is a field of study aim at analyzing on us and how emotionally or mentally they can influence our decisions.