The set of sensations that can be transmitt to us is call typographic personality. Fonts can be cheerful, serious, informal, elegant. For example, if we use a tall and narrow sans-serif typeface, it is very likely that it will convey elegance to us. If we use round or thick fonts without serif they will appear…
For blocks of text at the itorial level, which are going to be read at a short distance, we will use sizes ranging from 8 to 11 points. Another example, if we use a font that is tall and condens, we will be able to fit more characters in a small space than with a…
Do not neglect the visual hierarchy the visual hierarchy manages to guide the viewer’s eye for a correct reading of the text. In order to establish a visual hierarchy with the fonts, we use the size. The spacing (tracking) and the typographic variables (weight, width and inclination). Everything can contribute to establishing a hierarchy to…
The client will most likely choose a logo for its functionality, and that’s great, but it’s your responsibility to ensure that those solutions also have artistic value. Therefore, try to include in your final selection the sketches where these two characteristics coexist. Fholio logo on emboss paper stamp i hope you found useful these 5…
Study well its readability, adaptability and representativeness. Once again it will be good for us to remember the 7 characteristics that a good logo must have. If we are convinc that our solutions are correct, we can put. Mockups are photomontages made for design programs. Graphic designers use them to show the client how the…
So it will be necessary for us to study the feasibility of using or not symbols in each case and with each client. For example, if the name of the company is very long, perhaps using a symbol can help us unify the text of the name and increase its visual impact. The first example…
The moodboard is a fundamental part of the development for any graphic project. You can collect references and visual material that inspires you to design your project. Of course, incorporate only images that help you meet your goal. Collect everything that catches your eye. Think of other logos, fonts, color palettes, free stock photos, textures,…
In addition, a more iconic version also lasts longer, to which we can also add a more economical reason. By showing them how other renown brands have operat, and that the use of symbolic logos has become more prevalent over time, we will be able to make the client reflect. C. Analyze and try to…
Most of the time when a mockup is us to present our work, it is because it deals with physical items, such as a merchandising item. We make use of this type of files to fake a real assembly. We resort to it seeking the approval of the client and because we do not have…
These photomontages are hous under a file, usually from adobe photoshop and allow us to place our designs in a certain environment. We will be able to assess “how they work” or how they look in a particular context. At the same time, thanks to them, we will also be able to study the capacity…
I would recommend that you take a look at graphic burger and freesignresources. On the other hand, if you are looking for a paid mockup, because you want to ensure that the result will look very professional, or even because in some cases the paid versions are more customizable, i can recommend visiting creativemarket and…
Here i am not going to talk about the characteristics that the logo or your solution to deliver should have. I will only list and develop a series of steps to follow that are key when creating logos. If you are looking to know what are the characteristics that a good logo should have, i…
