The most important thing to understand

Consider how salespeople deal with objections from prospects: Many people raise “front-door” objections that may or may not be legitimate concerns simply because they don’t like being “sold to.” Be ready to make your customers’ lives easier with real solutions The most important bas on what they’re actually saying, not what you think they’re saying.”

This is the key to maintaining and growing a business

For example, if you notice a trend of customers abandoning because they want a particular feature that you don’t have, this could be an indicator that that feature is worth building. In this situation, you probably can’t stop the customer from churn now, but you’ll lower churn by using cancellation data to shape your roadmap,