So it will be necessary for us to study the feasibility of using or not symbols in each case and with each client. For example, if the name of the company is very long, perhaps using a symbol can help us unify the text of the name and increase its visual impact. The first example…
The moodboard is a fundamental part of the development for any graphic project. You can collect references and visual material that inspires you to design your project. Of course, incorporate only images that help you meet your goal. Collect everything that catches your eye. Think of other logos, fonts, color palettes, free stock photos, textures,…
In addition, a more iconic version also lasts longer, to which we can also add a more economical reason. By showing them how other renown brands have operat, and that the use of symbolic logos has become more prevalent over time, we will be able to make the client reflect. C. Analyze and try to…
Most of the time when a mockup is us to present our work, it is because it deals with physical items, such as a merchandising item. We make use of this type of files to fake a real assembly. We resort to it seeking the approval of the client and because we do not have…
These photomontages are hous under a file, usually from adobe photoshop and allow us to place our designs in a certain environment. We will be able to assess “how they work” or how they look in a particular context. At the same time, thanks to them, we will also be able to study the capacity…
I would recommend that you take a look at graphic burger and freesignresources. On the other hand, if you are looking for a paid mockup, because you want to ensure that the result will look very professional, or even because in some cases the paid versions are more customizable, i can recommend visiting creativemarket and…
Here i am not going to talk about the characteristics that the logo or your solution to deliver should have. I will only list and develop a series of steps to follow that are key when creating logos. If you are looking to know what are the characteristics that a good logo should have, i…
We are talking more about complementary steps. Steps 1, 2 and 3 will ne to be done before the design process, while the last two will test the proposals made after the third step. Let’s go with it. 1. Sit down with the client (interview phase) to create logos it is important that we always…
Tell us a bit about the current logo, how was it conceiv and what connotations does it express to you. Who is the audience? Who is this logo for. Do you think this logo has recognition among your audience. Do you have recurring customers? Where do you see yourself in 5, 10 or 20 years.Will…
To achieve this familiarity between the company and the logo, time has a decisive influence. It is not a process that is achiev overnight. When presenting a brand, in some situations we will come across clients who demand that your graphic proposal transmit emotions or feelings to them. But you must make them understand that…
It is important that each of the design proposals submitt is always display under the same type of applications, to grant the same opportunities to all the logos includ in the proposal. Add applications that show the versatility of our designs. How they are reproducible in different printing formats or materials. It is the opportunity…
Study, for example, if the name is written in several fonts, if the color palette does not match, if there are bad applications, if the current logo is not correctly scalable and is unreadable in small formats, etc. With this section we seek that clients can experience the real problems and limitations that their current…
